If you’d like to discuss an opportunity for us to work together, please contact me: MLArszman@gmail(dot)com

Professional Resume

 Award-winning freelance writer, editor and marketing consultant
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EMPLOYMENT HISTORY

JT International Distributors/Tough1                                        Indianapolis, Ind.
Digital & Social Media Content Manager                           January 2021 – Present

• Develop, manage and analyze digital marketing and co-branding advertising efforts for Tough1 products
• Write and edit product descriptions for Tough1 products
• Manage social media accounts for JTI and Tough1
• Develop and construct a plan for new JTI website and digital catalogue

Indiana Thoroughbred Alliance                                              Indianapolis, Ind.
Marketing & Public Relations Coordinator                           November 2020 – Present

• Curate and distribute press releases
• Manage social media profiles and marketing efforts
• Assist in event coordinating and promotion

MA Media                                                                            Westfield, Ind.
Owner/Writer                                                                      April 2012 – Present

• Write features, profiles, and training articles for multiple print and online publications
• Event coverage for national equine and canine publications (online and print)
• Consult and help manage social media practices for clients: Frontier K9 Training, All Wooled Up, USO of Indiana, Indiana Thoroughbred Alliance
• Contributing writer for: Dogster/Dogster.com, Paint Horse Journal, QuarterHorseNews.com, The Reiner, The Equine Chronicle/EquineChronicle.com, Horse Illustrated, Towne Post Network, PaulickReport.com, BloodHorse.com

Indiana Horse Racing Commission                                      Indianapolis, Ind.
Communications Coordinator                                 February 2017 – October 2020

• Market and promote the three horse racing breeds in the state of Indiana–Quarter Horse, Standardbred and Thoroughbred
• Maintain 10 social media accounts for the three breed programs to keep breeders and owners informed
• Grow the relationship between the commission and the horsemen, media and racetracks via communication
• Write press releases, build newsletters, produce videos for use for all breeders and owners
• Organize educational seminars for horsemen and breeders
• Conceptualize and build first-ever expo booth for commission to promote the Indiana horse racing industry during Equestricon
• Conceptualize promotional giveaways and award items for use in stakes races and large events

Cornerstone Advertising                                                 Westfield, Ind.
Social Media Strategist/Writer                         November 2015 – February 2017

• Online reputation management for clients–observing reviews, mentions, etc., responding to reviews
• Create content and maintain blogs, resource library, website rewrites for search engine optimization
• Manage social media accounts and social advertising budgets

Neogen Corporation-Animal Safety                          Lexington, Ky.
Digital Media Content Coordinator                         December 2013-May 2015

• Create and maintain ecommerce product database for vendors
• Maintain the most updated images for products and ensure vendors are using the correct images online and in catalogs
• Assist the Marketing Department with brochures and advertisement literature (writing, editing, illustrating)

Blood-Horse Publications/TheHorse.com                 Lexington, Ky
Web Producer                                                          February 2012 – June 2013

• Managed web content (videos, downloads, podcasts, articles)
• Curated content for weekly and monthly electronic newsletters
• Responsible for TheHorse.com’s social media efforts
• Assisted with BloodHorse.com web production and social media
• Wrote and maintain blog for TheHorse.com and manage other blogs

The Horse: Your Guide To Equine Health Care                 Lexington, Ky
E-Newsletter/Photo Editor                                   April 2007 – February 2012

• Curated content for weekly and monthly electronic newsletters.
• Selected and organize images for monthly print magazine.
• Managed relationships and contracts with freelance photographers
• Responsible for TheHorse.com’s social media efforts
• Assisted photographers during major events such as the World Equestrian Games, the Kentucky Derby, and the Breeders’ Cup

National Reining Horse Association                          Oklahoma City, Ok
Editorial Assistant, The Reiner                                   May 2006 – April 2007

• Fact checked, edited, and proofed magazine articles
• Conducted and transcribed interviews and wrote stories and profiles focusing on the top owners and professionals in the reining horse industry

American Quarter Horse Association                                Amarillo, Tx
Publications Intern                                                 January 2006 – May 2006

• Conducted interviews, took photographs, edited and wrote features and departmental stories revolving around the Quarter Horse industry

PROFESSIONAL ORGANIZATIONS

Turf Publicists of America
American Horse Publications
American Quarter Horse Association

PROFESSIONAL HONORS                                          

• 2021 American Horse Publications (AHP) winner “Professional Writer Feature Single Article”
• 2021 AHP winner Self-Supported Publication Service to the Consumer
• 2020 AHP Winner “Service to the Consumer, Association”
• 2020 AHP Winner “Freelance Writer Equine-Related Journalism”
• 2018 AHP Third Place “Editorial Event Coverage”
• 2018 AHP Honorable Mention “Feature Single Article”
• 2017 AHP Winner “Editorial Series”
• 2017 AHP Second Place “Freelance Writer Equine-Related Journalism”
• 2015 Livestock Publications Council Honorable Mention “Production/Management Article for Associations”
• 2015 Time To Ride Writing Contest Winner
• 2013 AHP Honorable Mention “Freelance Writer Equine-Related Journalism”
• 2012 Equestrian Social Media Awards “Best use of Facebook”
• 2011 Equestrian Social Media Awards “Best use Twitter” and “Most Informative”
• 2009 American Horse Publication “Best Equine-Related Electronic Newsletter”

TESTIMONIALS

“Megan is very good at her job. She took everything that I said, when I thought maybe I spoke too fast and didn’t make much sense, and made me sound exactly like I know what I was talking about. Her work speaks for itself.”
~Barry Berg, General Manager for Cactus Ropes

“The promotion Megan did during the Indiana Thoroughbred Alliance’s Stallion Service Auction was huge for stallion farms! We were fielding phone calls throughout the week about people interested in our stallions and even booked six new mares to our new stallion, Calculator.”
~Janice Jordan, Breakway Farm

“Thank you so much Megan, this is exactly was I envisioned! I think it’s great, just as the ‘Keeping the Performance Horses Happy’ at the Futurity article is. I appreciate your putting so much passion into your work!”
~Simona Diale, editor NRHA Reiner

“I just wanted to thank you for a the very nice article that you wrote about Bob and I.  I was particularly impressed by the insight you gained about us after a short phone conversation.  It was a lifetime dream come true to see the article appear in the Quarter Horse Journal.”
~Karen Johnson, “Keeping Up with the Johnsons” (The American Quarter Horse Journal)