Off-track Thoroughbreds are an ongoing source of versatile horsepower for Western riders, making “racehorse to ranch horse” a reality.
Communicating During a Crisis – Crisis Management Essentials for Horse Professionals
Crisis management is typically covered in public relations courses, but most equestrian professionals haven't been privy to those courses. In public relations terms, a crisis is defined as “any event or circumstance that negatively impacts an organization's, or individual's, reputation, credibility or brand.”
Reaping the Equine Media Honors
To be honored amongst your peers is always a special memory. But, to be honored by your peers is even more special. So, to bring home not one, but two American Horse Publications Equine Media Awards is super special. Unfortunately, due to recovering from surgery, I was unable to attend the 2022 edition of the … Continue reading Reaping the Equine Media Honors
Murray State Alumni Honors
This past week I was named one of Murray State University's Top 22 Under 40 Young Alumni, an honor that I am very excited to receive.
Introducing: Sleepy Eyes Todd
Thoroughbred stallions retire with the goal to produce the next champion. Sleepy Eyes Todd is a new stallion in Indiana looking to change the industry.
Discussing Careers in the Equine Industry
I was honored to be asked to speak at St. Mary of the Woods College on Friday, January 29, during their Mane Event, a special gathering focused on careers in the equine industry. This was the second time I've attended the event, and I love the excitement that the staff builds with the students to learn about life after college.
Holiday Happiness and New Year Hopes
As the temperatures continue to drop and year-end deadlines wrap up, it’s always a time for reflection and gratitude for the past year. I would like to send warm wishes for a happy holiday season and positive vibes for a successful new year to all her clients and fellow equine industry professionals.
Podcast: How to Write a Press Release That Gets Noticed
Last month I was contacted by Denise Alvarez, owner of Stormlily Marketing, because she was intrigued by my last press release I wrote for the American Horse Publications mailing list touting my successful AHP Seminar. She invited me to speak on her podcast (How to Market Your Horse Business) about how to write a press … Continue reading Podcast: How to Write a Press Release That Gets Noticed
When Government Regulates the Horse Industry…
When asked by the Equine Chronicle, it seems like it could be a relatively easy next step: regulate horse racing nationally, regulate the performance horse industry next. But could government oversight of the performance horse industry (shows, rodeos, expositions) be the next step?
Arszman Gracious in Earning Two AHP Awards
I have had the opportunity to write for so many wonderful editors, speak with inspiring sources and work with such passionate people, it is what drives me to continue in this business.
MA Media 