As the temperatures continue to drop and year-end deadlines wrap up, it’s always a time for reflection and gratitude for the past year. I would like to send warm wishes for a happy holiday season and positive vibes for a successful new year to all her clients and fellow equine industry professionals.
Podcast: How to Write a Press Release That Gets Noticed
Last month I was contacted by Denise Alvarez, owner of Stormlily Marketing, because she was intrigued by my last press release I wrote for the American Horse Publications mailing list touting my successful AHP Seminar. She invited me to speak on her podcast (How to Market Your Horse Business) about how to write a press … Continue reading Podcast: How to Write a Press Release That Gets Noticed
When Government Regulates the Horse Industry…
When asked by the Equine Chronicle, it seems like it could be a relatively easy next step: regulate horse racing nationally, regulate the performance horse industry next. But could government oversight of the performance horse industry (shows, rodeos, expositions) be the next step?
Arszman Gracious in Earning Two AHP Awards
I have had the opportunity to write for so many wonderful editors, speak with inspiring sources and work with such passionate people, it is what drives me to continue in this business.
Press Release: Indiana-bred Yearlings Hit Record at Keeneland September Yearling Sale
Over the course of the Keeneland September Yearling Sale, all 10 Indiana-bred yearlings consigned to the sale went home to new barns and new destinations. The sale, which was breaking records before the second week was complete, saw the total for Indiana-bred yearlings selling totaling $483,500, a record in recent years. Hip 829, a filly … Continue reading Press Release: Indiana-bred Yearlings Hit Record at Keeneland September Yearling Sale
2021 AHP Back in the Saddle Seminar Wrap Up
After a 28-month sabbatical, the equine media industry's best finally gathered for the 2021 American Horse Publications Seminar, aptly titled "Back in the Saddle" in Irving, Texas, Sept. 16-19. It was a weekend so many of us look forward to because it's not only one to celebrate our industry, but also a great way to … Continue reading 2021 AHP Back in the Saddle Seminar Wrap Up
Equestrian Professional: Better Marketing, Better Business
I love working with horse people and helping them grow their business and their outreach, which is why I'm proud to be a contributor with EquestrianProfessional.com! Elisabeth McMillan has spent years honing business tips, strategy and marketing concepts for the small business owner and equine-related businesses. She's an innovator and originator of being an Equestrian … Continue reading Equestrian Professional: Better Marketing, Better Business
AHP Equine Media Awards Finalist 2021
I just found out that I have been named a Finalist for the 2021 American Horse Publications Equine Media Awards, to be awarded in Fort Worth, Texas, this September.
Sharing Indiana Horse Racing News
One of my biggest missions when it comes to marketing in the horse racing industry has been to educate and inspire new fans and participants in the industry. Instead of just continually reaching out to people who know about ownership opportunities already because they're active within the horse racing industry, the goal was to reach … Continue reading Sharing Indiana Horse Racing News
Working with Minnesota Horse Racing
While I am very proud of my home state and its bustling horse racing industry, I'm also proud to work with other states who are trying to help their horse racing industry gain traction, increase awareness and flourish. Since the start of 2021, I have been working with the Minnesota Racehorse Engagement Project (MnREP) on … Continue reading Working with Minnesota Horse Racing
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