Communicating During a Crisis – Crisis Management Essentials for Horse Professionals

Crisis management is typically covered in public relations courses, but most equestrian professionals haven't been privy to those courses. In public relations terms, a crisis is defined as “any event or circumstance that negatively impacts an organization's, or individual's, reputation, credibility or brand.”


Equestrian Professional: Better Marketing, Better Business

I love working with horse people and helping them grow their business and their outreach, which is why I'm proud to be a contributor with! Elisabeth McMillan has spent years honing business tips, strategy and marketing concepts for the small business owner and equine-related businesses. She's an innovator and originator of being an Equestrian … Continue reading Equestrian Professional: Better Marketing, Better Business