Discussing Careers in the Equine Industry

I was honored to be asked to speak at St. Mary of the Woods College on Friday, January 29, during their Mane Event, a special gathering focused on careers in the equine industry. This was the second time I've attended the event, and I love the excitement that the staff builds with the students to learn about life after college.

Holiday Happiness and New Year Hopes

As the temperatures continue to drop and year-end deadlines wrap up, it’s always a time for reflection and gratitude for the past year. I would like to send warm wishes for a happy holiday season and positive vibes for a successful new year to all her clients and fellow equine industry professionals.

Podcast: How to Write a Press Release That Gets Noticed

Last month I was contacted by Denise Alvarez, owner of Stormlily Marketing, because she was intrigued by my last press release I wrote for the American Horse Publications mailing list touting my successful AHP Seminar. She invited me to speak on her podcast (How to Market Your Horse Business) about how to write a press … Continue reading Podcast: How to Write a Press Release That Gets Noticed

Press Release: Indiana-bred Yearlings Hit Record at Keeneland September Yearling Sale

Over the course of the Keeneland September Yearling Sale, all 10 Indiana-bred yearlings consigned to the sale went home to new barns and new destinations. The sale, which was breaking records before the second week was complete, saw the total for Indiana-bred yearlings selling totaling $483,500, a record in recent years. Hip 829, a filly … Continue reading Press Release: Indiana-bred Yearlings Hit Record at Keeneland September Yearling Sale

Equestrian Professional: Better Marketing, Better Business

I love working with horse people and helping them grow their business and their outreach, which is why I'm proud to be a contributor with EquestrianProfessional.com! Elisabeth McMillan has spent years honing business tips, strategy and marketing concepts for the small business owner and equine-related businesses. She's an innovator and originator of being an Equestrian … Continue reading Equestrian Professional: Better Marketing, Better Business