Podcast: How to Write a Press Release That Gets Noticed

Last month I was contacted by Denise Alvarez, owner of Stormlily Marketing, because she was intrigued by my last press release I wrote for the American Horse Publications mailing list touting my successful AHP Seminar. She invited me to speak on her podcast (How to Market Your Horse Business) about how to write a press … Continue reading Podcast: How to Write a Press Release That Gets Noticed

Press Release: Indiana-bred Yearlings Hit Record at Keeneland September Yearling Sale

Over the course of the Keeneland September Yearling Sale, all 10 Indiana-bred yearlings consigned to the sale went home to new barns and new destinations. The sale, which was breaking records before the second week was complete, saw the total for Indiana-bred yearlings selling totaling $483,500, a record in recent years. Hip 829, a filly … Continue reading Press Release: Indiana-bred Yearlings Hit Record at Keeneland September Yearling Sale

Equestrian Professional: Better Marketing, Better Business

I love working with horse people and helping them grow their business and their outreach, which is why I'm proud to be a contributor with EquestrianProfessional.com! Elisabeth McMillan has spent years honing business tips, strategy and marketing concepts for the small business owner and equine-related businesses. She's an innovator and originator of being an Equestrian … Continue reading Equestrian Professional: Better Marketing, Better Business

Webinar: The Power of Group Ownership in Horse Racing

Just weeks before the 2021 racing season starts at Indiana Grand Racing and Casino in Shelbyville, award-winning writer and marketing consultant Megan Arszman will host a townhall-style webinar for the Indiana Thoroughbred Alliance (ITA) on racehorse ownership titled, “The Power of Group Ownership in Horse Racing”. The webinar will be hosted via Zoom and the … Continue reading Webinar: The Power of Group Ownership in Horse Racing