Fulfilling a passion of supporting the horse industry and sharing that passion with others, Megan Arszman has joined the team at the American Horse Council (AHC) and the AHC Foundation as their Marketing and Communications Specialist. An accomplished creative professional with a proven track record in feature and copywriting, event coverage, social media management, marketing … Continue reading Arszman Joins AHC in Marketing and Communications Role
Marketing and Communications
Communicating During a Crisis – Crisis Management Essentials for Horse Professionals
Crisis management is typically covered in public relations courses, but most equestrian professionals haven't been privy to those courses. In public relations terms, a crisis is defined as “any event or circumstance that negatively impacts an organization's, or individual's, reputation, credibility or brand.”
MA Media 