Crisis management is typically covered in public relations courses, but most equestrian professionals haven't been privy to those courses. In public relations terms, a crisis is defined as “any event or circumstance that negatively impacts an organization's, or individual's, reputation, credibility or brand.”
Murray State Alumni Honors
This past week I was named one of Murray State University's Top 22 Under 40 Young Alumni, an honor that I am very excited to receive.
Introducing: Sleepy Eyes Todd
Thoroughbred stallions retire with the goal to produce the next champion. Sleepy Eyes Todd is a new stallion in Indiana looking to change the industry.
Discussing Careers in the Equine Industry
I was honored to be asked to speak at St. Mary of the Woods College on Friday, January 29, during their Mane Event, a special gathering focused on careers in the equine industry. This was the second time I've attended the event, and I love the excitement that the staff builds with the students to learn about life after college.
Podcast: How to Write a Press Release That Gets Noticed
Last month I was contacted by Denise Alvarez, owner of Stormlily Marketing, because she was intrigued by my last press release I wrote for the American Horse Publications mailing list touting my successful AHP Seminar. She invited me to speak on her podcast (How to Market Your Horse Business) about how to write a press … Continue reading Podcast: How to Write a Press Release That Gets Noticed