Podcast: How to Write a Press Release That Gets Noticed

Last month I was contacted by Denise Alvarez, owner of Stormlily Marketing, because she was intrigued by my last press release I wrote for the American Horse Publications mailing list touting my successful AHP Seminar. She invited me to speak on her podcast (How to Market Your Horse Business) about how to write a press … Continue reading Podcast: How to Write a Press Release That Gets Noticed

Press Release: Indiana-bred Yearlings Hit Record at Keeneland September Yearling Sale

Over the course of the Keeneland September Yearling Sale, all 10 Indiana-bred yearlings consigned to the sale went home to new barns and new destinations. The sale, which was breaking records before the second week was complete, saw the total for Indiana-bred yearlings selling totaling $483,500, a record in recent years. Hip 829, a filly … Continue reading Press Release: Indiana-bred Yearlings Hit Record at Keeneland September Yearling Sale

Webinar: The Power of Group Ownership in Horse Racing

Just weeks before the 2021 racing season starts at Indiana Grand Racing and Casino in Shelbyville, award-winning writer and marketing consultant Megan Arszman will host a townhall-style webinar for the Indiana Thoroughbred Alliance (ITA) on racehorse ownership titled, “The Power of Group Ownership in Horse Racing”. The webinar will be hosted via Zoom and the … Continue reading Webinar: The Power of Group Ownership in Horse Racing

Horse Owners, Let Your Voices Be Heard: 5th Equine Industry Survey, Sponsored by Zoetis

(PRESS RELEASE) American Horse Publications (AHP) launches its fifth Equine Industry Survey at www.ahpequineindustrysurvey.com. Horse owners who live in the United States, are 18 years of age and older, and who currently own or manage at least one horse are invited to complete the survey by March 30, 2021. The survey, which is conducted every three years, … Continue reading Horse Owners, Let Your Voices Be Heard: 5th Equine Industry Survey, Sponsored by Zoetis

Arszman Joins Team at JT International, Tough1 Products

Award-winning writer and editor and freelance marketing manager Megan Arszman announces that she has joined the marketing and graphics team at JT International in Indianapolis, Indiana, as their new Digital and Social Media Content Coordinator. Arszman will be assisting in updating and refreshing the tack distributor’s product catalog and website and will work to increase … Continue reading Arszman Joins Team at JT International, Tough1 Products