Arszman to Speak at AQHA Racing Summit

Award-winning freelance writer and social media marketer Megan Arszman travels to Los Alamitos, Calif., to speak about marketing for racetracks and racing groups at the 2018 American Quarter Horse Association Racing Summit on November 14-17. The Racing Summit is an educational event held in conjunction with the Bank of America Challenge Championships at Los Alamitos Race Course. This is the second year in a row AQHA Racing has invited Arszman to speak at the event.
Meganbrand2In her second year in charge of the marketing and communications for the Indiana Horse Racing Commission and its breed development programs, Arszman’s position is a unique one—Indiana is the only state to have a dedicated marketing person for a commission. This was due to a change in a bylaw regarding the Commission, it was tasked with promoting the state’s horse racing industry.
“Having Megan on board with the Commission has been a wonderful addition,” says Jessica Barnes, Director of Racing and Breed Development for the IHRC. “She is so driven to promote our industry not just in Indiana, but across the country, and we’ve already seen growth because of that.”
In her short time with the Commission, Arszman grew their social media presence from non-existing to one that gets a lot of attention. She’s also pushed for better branding for the programs and increased awareness of marketing not only for the programs, but also for the horsemen that participate in the program. Arszman’s presentation at the Racing Summit focuses on the challenges most tracks and horsemen’s groups have with the image of horse racing and some ways to combat those challenges.
“I’m honored that Janet VanBebber and AQHA asked me to come back to the Summit this year,” says Arszman. “I had such a good response after last year, I’m excited to see what we can accomplish this year.”
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ABOUT MEGAN ARSZMAN
Megan Arszman has been involved in the equine publishing and media industry for more than 12 years, with roles stemming from intern to Enewsletter Editor to Web Producer to Freelance Writer. She has earned accolades with the American Horse Publications group and the Livestock Publications Council. She is a member of AHP and the Turf Publicists Association. She works full-time doing the marketing and communications for the Indiana Horse Racing Commission and its breed development programs, while running her communications company on the side. She is a mother of a horse crazy toddler, married to a patient man and fourth generation horsewoman and dog trainer.
ABOUT THE INDIANA HORSE RACING COMMISSION
The Indiana Horse Racing Commission ensures that pari-mutuel wagering on horse races in Indiana will be conducted with the highest of standards and the greatest level of integrity.
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Keeping Up with the Johnsons

One of my favorite things to do is write profiles on the people of the horse industry. I love to tell their stories, and to share with the world something that maybe nobody else knew. When I am assigned a story about a subject whom you think everyone knows everything about, I see it as a challenge to dig a little deeper…

Bob and Karen Johnson of Burns, Tenn., are those kind of people–their personalities are so big that everyone wants to be their friend. They met at a horse show, and now they spend their time together at horse shows all across the country, showing their American Quarter Horses in ranch riding and halter.

This story earned an Honorable Mention at the 2018 Livestock Publications Council awards in the Feature/Human Interest, Association category for the American Quarter Horse Journal. Continue to read more to learn about this awesome couple.

Bob and Karen Johnson feature in American Quarter Horse Journal

Read more: Keeping up with the Johnsons

Saddle Up for Scottsdale

I know this post is more than a month overdue, but I wanted to share some of the excitement from my trip to the American Horse Publications Seminar in Scottsdale, Arizona, in June.

As you may recall, I was a finalist in one category, plus I had an article that was submitted by a client, the American Quarter Horse Journal, that was a finalist in another.

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I’m proud to say that this editorial series for the Journal won its class!

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My personal profile on Tootie Bland for Western Horse & Gun Magazine took second in the Freelance Writer division, which I’m very proud of.

It was so fun to see fellow writers and magazines that I work for be honored throughout the night. The NRHA Reiner, American Quarter Horse Journal, Quarter Horse News, Western Horse & Gun Magazine and Horse Illustrated were all honored with numerous awards. I’m so lucky to get to work with some of the best writers, editors, photographers and designers in the industry.

Also at the Seminar, I took in some motivating information from renowned editor and writer Jacqui Banaszynski. I had heard so much about her, so I was happy to spend a day in writing sessions to learn about reporting and writing.

I also took in the session led by the Freelance Remuda, and led a session speaking to our student members about careers in the equine media field. It felt a little odd to have younger writers come up and say they’d read my work and aspired to do what I do…wasn’t I just that person a few years ago?

And, who can forget the gorgeous location and scenery around the Double Tree? The cacti were gorgeous, the pool amazing, and the friendships that were solidified were empowering.

If you are ever interested in equine media of some sort, I highly recommend becoming a member of the AHP and attending a seminar. Next year we will be in Hunt Valley, Maryland, and I’m looking forward to the trip already!

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Trailer Shopping? Be Ready to Hit the Road

Summertime means road trips, and for a lot of horse people, that means taking your horses with you–whether it’s for a horse show circuit or a long weekend of trail riding. And, if you’re looking to purchase a new ride for your horses, it’s a lot more than just choosing gooseneck or bumper pull.

In the May 2017 issue of the American Quarter Horse Journal, I did the research so you can answer this question yourself: Are you looking at the right horse trailer?

 

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Read more: Hit The Road

Grand Generations: Passing Down the Love of the Quarter Horse

I’ll the first to admit that if it weren’t for my mother, I probably wouldn’t be a horsewoman. I also wouldn’t be into dog agility if it weren’t for my father and mother, and my mother’s mother… So many things that we get into are because of the generations before us. Which is why it was fun highlighting three different families where the grandparents have passed on their love of the American Quarter Horse to their grandchildren.

Families like the Cochranes, where Ken and Sandy (who are active within the AQHA) enjoy watching their two granddaughters show, especially Victoria, who has thrived despite her neurologic disorder thanks to riding and showing. CeCe Campbell and her granddaughter, Tailyr, share a horse and take on the hunt seat world. And then Vern and Rita Habighorts and their granddaughters Monica and Kaylee Hamm take on the halter world as a team.

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I invite you to learn more about how these families have worked to continue their love of horses, and the American Quarter Horse in the the August 2016 issue of the American Quarter Horse Journal.

Behind the Stall Door: Extremely Hot Chips

October means it’s time for the All American Quarter Horse Congress in Columbus, Ohio. It’s the mecca for anyone showing stock horse–thousands of people make the pilgrimage to the Ohio State Fairgrounds to show, shop, and just experience the world’s largest single-breed horse show.

While working on another article for The Equine Chronicle, I met Russ Louderbeck, a hotel architect that lived approximately 30 minutes from me. He’s the owner of an up-and-coming Western pleasure stallion, Extremely Hot Chips, and I wanted to share their story. I came out to his farm, Louderbeck Ranch, and met him and the handsome dark brown boy. Not only did I get to know both parties, Russ invited me to take a few laps on his prized stallion–Are you kidding me!? I hadn’t swung my leg over a well-trained Western pleasure horse in years, and it was so much fun! It says a lot about Chip’s personality and attitude to come straight out his stall and allow a stranger to ride without much of a warm-up.

Extremely Hot Chips

That’s why it’s fun to share this stallion’s story. Russ, a hobby horseman and breeder, will be showing Chip at Congress later this month in the Select Amateur Western Pleasure. Last year they finished in the Top 5, and he hopes to replicate, or do better, this year. All without campaigning or a professional trainer. Again, another testament to this wonderful stallion.

 

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Read the article from The Equine ChronicleBehind the Stall Door: Extremely Hot Chips

Livestock Publications Council Awards

Earlier this week I was excited to find out that an article I wrote for the American Quarter Horse Journal was awarded Honorable Mention in the Production/Management class for association magazines at the Livestock Publications Council awards. The article was on handling stallions, and that now all stallions are the same and they’re not all ready to mount a mare when they hit the breeding shed.

It was enlightening to talk with Dr. Sue McDonnell, who is an adjunct professor of equine reproductive behavior and founding head of the equine behavior program at the University of Pennsylvania School of Veterinary Medicine. We discussed types of stallions such as the “Bashful Bachelor” and “Mr. Too-Big-Shot in the Shed,” and how stallions owners and handlers can make life a little better for the men of the farm.

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You can read more of the article: Handling Stallions