Award-winning freelance writer and social media marketer Megan Arszman travels to Los Alamitos, Calif., to speak about marketing for racetracks and racing groups at the 2018 American Quarter Horse Association Racing Summit on November 14-17. The Racing Summit is an educational event held in conjunction with the Bank of America Challenge Championships at Los Alamitos Race Course. This is the second year in a row AQHA Racing has invited Arszman to speak at the event.
In her second year in charge of the marketing and communications for the Indiana Horse Racing Commission and its breed development programs, Arszman’s position is a unique one—Indiana is the only state to have a dedicated marketing person for a commission. This was due to a change in a bylaw regarding the Commission, it was tasked with promoting the state’s horse racing industry.
“Having Megan on board with the Commission has been a wonderful addition,” says Jessica Barnes, Director of Racing and Breed Development for the IHRC. “She is so driven to promote our industry not just in Indiana, but across the country, and we’ve already seen growth because of that.”
In her short time with the Commission, Arszman grew their social media presence from non-existing to one that gets a lot of attention. She’s also pushed for better branding for the programs and increased awareness of marketing not only for the programs, but also for the horsemen that participate in the program. Arszman’s presentation at the Racing Summit focuses on the challenges most tracks and horsemen’s groups have with the image of horse racing and some ways to combat those challenges.
“I’m honored that Janet VanBebber and AQHA asked me to come back to the Summit this year,” says Arszman. “I had such a good response after last year, I’m excited to see what we can accomplish this year.”
ABOUT MEGAN ARSZMAN
Megan Arszman has been involved in the equine publishing and media industry for more than 12 years, with roles stemming from intern to Enewsletter Editor to Web Producer to Freelance Writer. She has earned accolades with the American Horse Publications group and the Livestock Publications Council. She is a member of AHP and the Turf Publicists Association. She works full-time doing the marketing and communications for the Indiana Horse Racing Commission and its breed development programs, while running her communications company on the side. She is a mother of a horse crazy toddler, married to a patient man and fourth generation horsewoman and dog trainer.
ABOUT THE INDIANA HORSE RACING COMMISSION
The Indiana Horse Racing Commission ensures that pari-mutuel wagering on horse races in Indiana will be conducted with the highest of standards and the greatest level of integrity.