I love working with horse people and helping them grow their business and their outreach, which is why I'm proud to be a contributor with EquestrianProfessional.com! Elisabeth McMillan has spent years honing business tips, strategy and marketing concepts for the small business owner and equine-related businesses. She's an innovator and originator of being an Equestrian … Continue reading Equestrian Professional: Better Marketing, Better Business
Blogs
The Importance of Content for Promotion
In an age of maybe too much information floating around the Internet, it can be overwhelming for a business owner to know what to include in their website materials and social media campaign. Because they do not put out a publication or even an electronic newsletter, an owner might not think they need content on … Continue reading The Importance of Content for Promotion
Are You Using Social Media to Build Your Brand?
(Originally posted for Cornerstone Advertising.) Social Media is no longer just about selfies and life updates, but now it is a place where your business needs to be. As of July 2015, there was a total of 3.17 billion users on the Internet, with 2.3 billion active social media users…and that number is only growing … Continue reading Are You Using Social Media to Build Your Brand?
Home Services Content
Lately I've been doing some work for a few different home services companies (heating/air conditioning, plumbing, electricians). Mostly social media management, reputation management and content curation for their websites. It's a big leap from the equine industry, but it's been fun learning about new things and helping to educate their customers to help them save … Continue reading Home Services Content
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