I love working with horse people and helping them grow their business and their outreach, which is why I'm proud to be a contributor with EquestrianProfessional.com! Elisabeth McMillan has spent years honing business tips, strategy and marketing concepts for the small business owner and equine-related businesses. She's an innovator and originator of being an Equestrian … Continue reading Equestrian Professional: Better Marketing, Better Business
In an age of maybe too much information floating around the Internet, it can be overwhelming for a business owner to know what to include in their website materials and social media campaign. Because they do not put out a publication or even an electronic newsletter, an owner might not think they need content on … Continue reading The Importance of Content for Promotion
(Originally posted for Cornerstone Advertising.) Social Media is no longer just about selfies and life updates, but now it is a place where your business needs to be. As of July 2015, there was a total of 3.17 billion users on the Internet, with 2.3 billion active social media users…and that number is only growing … Continue reading Are You Using Social Media to Build Your Brand?
Lately I've been doing some work for a few different home services companies (heating/air conditioning, plumbing, electricians). Mostly social media management, reputation management and content curation for their websites. It's a big leap from the equine industry, but it's been fun learning about new things and helping to educate their customers to help them save … Continue reading Home Services Content