I love working with horse people and helping them grow their business and their outreach, which is why I'm proud to be a contributor with EquestrianProfessional.com! Elisabeth McMillan has spent years honing business tips, strategy and marketing concepts for the small business owner and equine-related businesses. She's an innovator and originator of being an Equestrian … Continue reading Equestrian Professional: Better Marketing, Better Business
While I am very proud of my home state and its bustling horse racing industry, I'm also proud to work with other states who are trying to help their horse racing industry gain traction, increase awareness and flourish. Since the start of 2021, I have been working with the Minnesota Racehorse Engagement Project (MnREP) on … Continue reading Working with Minnesota Horse Racing
In an age of maybe too much information floating around the Internet, it can be overwhelming for a business owner to know what to include in their website materials and social media campaign. Because they do not put out a publication or even an electronic newsletter, an owner might not think they need content on … Continue reading The Importance of Content for Promotion
Runhappy's first foals were born in Indiana in 2019, with hopes of more to come.
The barn is a sanctuary; a place where you can run away from the stress of the day and escape in an odor of leather, horse sweat and shavings. But, the effects of the current COVID-19 pandemic have so many layers, from the government to small businesses to your local boarding barn. For most, that … Continue reading Maintaining a Boarding Barn Business Amid the COVID-19 Pandemic
Many budget-friendly parents new to the horse world might think their child’s bicycle helmet can double as a riding helmet, instead of having to pay the additional cost for a certified equestrian helmet. But when it comes to the health and safety of your rider, it’s not a time to pinch pennies. The Safety Equipment … Continue reading Bike Helmets are Not Suitable for Equestrian Sport
(Written as part of the campaign for Riders4Helmets' International Helmet Awareness Day) Would you know if someone was suffering from a concussion? Did you know that the average amount of traumatic brain injury-related deaths in equestrian sport is more than seven times that of traumatic brain injury-related deaths in contact sports (such as American football)? … Continue reading Concussion Awareness For Equestrians
Every year I have the privilege of helping with the marketing efforts of a noble cause--International Helmet Awareness Day. I work alongside Lyndsey White and Chad Mendell of Riders4Helmets to do press releases and stories to help increase awareness for the day and spread the word about the great deals riders can get to purchase … Continue reading Riders4Helmets – IHAD
I've been a freelancer for about 12 years, starting back in college...I can't believe it's been that long. Since then, I've gained and lost clients, met so many new people and shared countless of stories. But, unlike a lot of my freelancing friends who do it full-time, I am also employed full-time elsewhere. I made … Continue reading Podcast: Sharing My Experiences as a Freelancer
(Originally posted for Cornerstone Advertising.) Social Media is no longer just about selfies and life updates, but now it is a place where your business needs to be. As of July 2015, there was a total of 3.17 billion users on the Internet, with 2.3 billion active social media users…and that number is only growing … Continue reading Are You Using Social Media to Build Your Brand?