The Importance of Content for Promotion

In an age of maybe too much information floating around the Internet, it can be overwhelming for a business owner to know what to include in their website materials and social media campaign. Because they do not put out a publication or even an electronic newsletter, an owner might not think they need content on … Continue reading The Importance of Content for Promotion

Maintaining a Boarding Barn Business Amid the COVID-19 Pandemic

The barn is a sanctuary; a place where you can run away from the stress of the day and escape in an odor of leather, horse sweat and shavings. But, the effects of the current COVID-19 pandemic have so many layers, from the government to small businesses to your local boarding barn. For most, that … Continue reading Maintaining a Boarding Barn Business Amid the COVID-19 Pandemic

Bike Helmets are Not Suitable for Equestrian Sport

Many budget-friendly parents new to the horse world might think their child’s bicycle helmet can double as a riding helmet, instead of having to pay the additional cost for a certified equestrian helmet. But when it comes to the health and safety of your rider, it’s not a time to pinch pennies. The Safety Equipment … Continue reading Bike Helmets are Not Suitable for Equestrian Sport

Concussion Awareness For Equestrians

(Written as part of the campaign for Riders4Helmets' International Helmet Awareness Day) Would you know if someone was suffering from a concussion? Did you know that the average amount of traumatic brain injury-related deaths in equestrian sport is more than seven times that of traumatic brain injury-related deaths in contact sports (such as American football)? … Continue reading Concussion Awareness For Equestrians