Many budget-friendly parents new to the horse world might think their child’s bicycle helmet can double as a riding helmet, instead of having to pay the additional cost for a certified equestrian helmet. But when it comes to the health and safety of your rider, it’s not a time to pinch pennies. The Safety Equipment … Continue reading Bike Helmets are Not Suitable for Equestrian Sport
(Written as part of the campaign for Riders4Helmets' International Helmet Awareness Day) Would you know if someone was suffering from a concussion? Did you know that the average amount of traumatic brain injury-related deaths in equestrian sport is more than seven times that of traumatic brain injury-related deaths in contact sports (such as American football)? … Continue reading Concussion Awareness For Equestrians
Every year I have the privilege of helping with the marketing efforts of a noble cause--International Helmet Awareness Day. I work alongside Lyndsey White and Chad Mendell of Riders4Helmets to do press releases and stories to help increase awareness for the day and spread the word about the great deals riders can get to purchase … Continue reading Riders4Helmets – IHAD
I've been a freelancer for about 12 years, starting back in college...I can't believe it's been that long. Since then, I've gained and lost clients, met so many new people and shared countless of stories. But, unlike a lot of my freelancing friends who do it full-time, I am also employed full-time elsewhere. I made … Continue reading Podcast: Sharing My Experiences as a Freelancer
(Originally posted for Cornerstone Advertising.) Social Media is no longer just about selfies and life updates, but now it is a place where your business needs to be. As of July 2015, there was a total of 3.17 billion users on the Internet, with 2.3 billion active social media users…and that number is only growing … Continue reading Are You Using Social Media to Build Your Brand?
Lately I've been doing some work for a few different home services companies (heating/air conditioning, plumbing, electricians). Mostly social media management, reputation management and content curation for their websites. It's a big leap from the equine industry, but it's been fun learning about new things and helping to educate their customers to help them save … Continue reading Home Services Content
Below is my winning entry for the Time To Ride contest, highlighting one woman's battle with clinical depression. Not Your Standard Medication Depression is like a dark hole, and there are days that you struggle just to see a glimmer of light. For some it can be crippling, but others find a way to fight … Continue reading Time To Ride: Not Your Standard Medication