Equestrian Professional: Better Marketing, Better Business

I love working with horse people and helping them grow their business and their outreach, which is why I'm proud to be a contributor with EquestrianProfessional.com! Elisabeth McMillan has spent years honing business tips, strategy and marketing concepts for the small business owner and equine-related businesses. She's an innovator and originator of being an Equestrian … Continue reading Equestrian Professional: Better Marketing, Better Business

Working with Minnesota Horse Racing

While I am very proud of my home state and its bustling horse racing industry, I'm also proud to work with other states who are trying to help their horse racing industry gain traction, increase awareness and flourish. Since the start of 2021, I have been working with the Minnesota Racehorse Engagement Project (MnREP) on … Continue reading Working with Minnesota Horse Racing

Maintaining a Boarding Barn Business Amid the COVID-19 Pandemic

The barn is a sanctuary; a place where you can run away from the stress of the day and escape in an odor of leather, horse sweat and shavings. But, the effects of the current COVID-19 pandemic have so many layers, from the government to small businesses to your local boarding barn. For most, that … Continue reading Maintaining a Boarding Barn Business Amid the COVID-19 Pandemic

Bike Helmets are Not Suitable for Equestrian Sport

Many budget-friendly parents new to the horse world might think their child’s bicycle helmet can double as a riding helmet, instead of having to pay the additional cost for a certified equestrian helmet. But when it comes to the health and safety of your rider, it’s not a time to pinch pennies. The Safety Equipment … Continue reading Bike Helmets are Not Suitable for Equestrian Sport

Concussion Awareness For Equestrians

(Written as part of the campaign for Riders4Helmets' International Helmet Awareness Day) Would you know if someone was suffering from a concussion? Did you know that the average amount of traumatic brain injury-related deaths in equestrian sport is more than seven times that of traumatic brain injury-related deaths in contact sports (such as American football)? … Continue reading Concussion Awareness For Equestrians